My soon to be husband thinks that Facebook is the devil out to ruin people’s lives, because a past flame of his used it as an opportunity to cheat on him. He still does not have an account to this day, even though he has moved on to a great relationship with me (smile). Well, this article is not about my man’s disastrous past love life.So, are you wondering how Facebook is ruining your business?Here is the answer: Facebook is ruining the businesses that have not created a customized business page to promote their products or services.The answer to this question is actually geared more so toward entrepreneurs who currently do not have a Facebook Business page to promote their business, products, or services.If this is you, keep reading. You will be introduced to five easy suggestions for creating a fun, but professional Facebook Business page.If you do have a business page on Facebook, then you may already be aware of the positive impact this powerful free marketing tool has had on your business. You have increased the effectiveness of building a list of prospects and keeping your existing clients by tenfold! And it is an excellent resource to market your business, products, or services.Build Your Facebook Business Page with These 5 Easy Suggestions1. Creating Your Customized Page.There is no limit to the number of pages you can create. This is your opportunity to let the world know about who you are, what you do, and how they can benefit from you.Don’t be afraid to show your personality.If you stay casual, then you will attract more people and make satisfying connections.On a professional level, it is good share your company mission, your target market, services or products, company history, and your business email address.2. Maximize your Facebook personal profile with your customized business page.I am sure you want to get a lot of exposure for your business. A simple method to get a lot of business exposure is by adding your customized business page to your Facebook personal profile page.When I added my business page to my personal profile, I experienced positive results almost immediately!3. Showcase your favorite personal and business photos.Just because you are creating a professional page does not mean it can not be fun and interesting. Photos are one of the most viewed content on the Internet. Along with your professional photos, share snapshots of your vacations, family events, experiences, or something humorous.Your contacts will know more about your life and favored interests. They will be able to connect with you on a deeper level, which all boils down to building trust and eventually long term business relationships.4. Make it a goal to post on Facebook at least twice per day.Facebook is the perfect place to connect with people anywhere in the world. There are an abundance of people to build relationships with your personal profile page and your customized business page.I strongly advise you NOT to constantly pitch your business, products, or services.Mix it up a little bit by sharing your personal life, current goals, special interests, etc. Otherwise, people will think you are spamming them with your products or services.That is a sure way to lose an audience.5. Add your Facebook business page “LIKE” button to your blog and web pages.It is important to create and use your Facebook business page “LIKE” button or box on all pages of your websites and blogs. It does not take long to create the plug in on the Facebook Developers page.I have been adding a like button to all pages on my websites and even in my email correspondence. The best thing to do is use the your business page “LIKE” button on every piece of marketing material you distribute online and offline.Now that you have some great suggestions for creating a great Facebook business page, it is important for you not to fall into the category of people who spam their contacts with their products and services.There are many business owners that misuse and abuse Facebook. It is so annoying and makes me furious when people do that. Plus, it is no way to build a successful business.It is necessary for your business to have a Facebook business page no matter how long you have been in business. The sooner you have one, the better.Once you have it up and running, provide valuable information about the things you are knowledgeable in. The success of your business depends on the content provided on your Facebook business page.
More and more companies around the world making communication on Facebook, some are now present in social networks for several years, others are approaching this new tool recently. Well, we know that today 1.2 billion people in the world are recorded, and many have realized its potential…In addition, why open a Facebook business page? How does it work? These questions may be arise in your mind when you take into account the social media marketing strategy for your business. So let’s start from the beginning. Why does it?Here it is… We emphasize a concept: I wrote pages and not profiles. So if you opened a private profile calling it by the name of your business I would say that it is time to turn it into a business page. If you still have not made joining your business on Facebook here you will find some good reasons to do so. But be careful! There is nothing easy! It need patience, lots of patience. In addition, if you make the right steps with consistency are absolutely achievable and I guarantee the success.”A Facebook business page should be well treated, followed and nurtured with the right content.”Here are the top reasons that you should convince to open a Facebook business page, or if you have it but abandoned it to its fate after a brief initial honeymoon, to re-invest the time to finally make it a powerful marketing tool.1. In order to reach more than a million people
First great truth, I can tell you that 4 out of 10 people’s use Facebook! However, I also included infants and ultra octogenarians for this chart; and if you’re still among the few who thinks it’s just populated by kids I can tell you…
86% of those who have an internet connection have a profile on Facebook.
Men accounted for just over half of the population, 52 to 48 women.
All age groups are equally represented: 20% are between 36 and 45 years, 19% between 19 and 24 years. Only those over 56 do not reach double figures, for the moment.
More than 70% of registered users are connecting daily. In 2011, it was 60%. This increase is definitely attributable to the spread of smartphones and applications that greatly facilitate access to the web and then the company.
The spread of smartphones as well as having done to raise the percentage of users who connect every day surfing the web has moved from fixed to the mobile station. In 2011 was about 35% now it is over 50%.
2. Improve sales
How do you say? By enhancing the effect of word of mouth, if your customers are happy with you through check-in, the references, the shares will be able to expand the popularity of your brand using the circles of friendship for your fans. The references have always had weight in business. With social references through word of mouth by two new features than in the past:
They are written, and remain on the web. Can be read at a distance of days, if published as reviews on your page if you cannot define eternal would say that at least it is fair to say that their life is bound to that of your Fan page.
Today, thanks to the company we are seeing a new phenomenon: users before making a purchase they ask about the web and are conditioned by the positive opinion issued by their friends.
3. Create your own Customer Service
You’ve read correctly. Facebook allows you to set up a customer service like a big company. It allows you to answer the questions of your customers, dab any misunderstandings or criticisms that if not channeled into your page may be manifested elsewhere by creating your serious damage. Showing that you care about them, your customers, answering their questions will allow you to see increasing your reputation. And all the work, the care is taken to respond to only one of them will be at the same time under the eyes of anyone accessing your page going slowly compose a proper FAQ section.4. Build loyalty to turn your brand into a community
What is better than a Facebook page to welcome your customers and slowly, content after content, answer after answer to building a community around your brand? The Facebook pages are a great way to keep in touch with your clients between purchases another. It allows you to implement that technique would call the masseur. What is it? Have you ever realized that a good massage therapist also passing from one zone never detaches both hands on you maintaining a constant contact? You know why? To create empathy, to relax! To avoid you that ‘ancestral feeling of’ abandonment that you would live if interrupted even for what instant contact. Here it is. The Fanpage on Facebook allows you this: maintain contact with your customers, feeling that “spoiled”, pampered will come back to you in time to make the purchase.5. Why be on social network improves your presence on search engines
Remember that search engines index the Fanpage. Because even preclude this opportunity to be found as a brand made by a Google search?In the end, Facebook is an increasingly important tool in corporate marketing activities. Faced with a relative technical simplicity in the management (no need to be a programmer to use the social network), we find ourselves having to operate in a context of communication that must be understood very well to be able to make the most of the inherent potential.At a time when we are thinking about starting an increasingly online communications on Facebook remember to listen to conversations on the network, define a communication strategy that allows us to reach and talk properly to our target audience, with which we must establish a dialogue… without forgetting, with constant intervals, to look at what has been done and assess any changes.